Embracing Complexity, Designing Systems
I don’t just design screens; I design systems. My expertise lies in tackling complex workflows, high-traffic systems, and highly regulated environments. Whether it is architecting an enterprise system or optimizing a user flow that needs to withstand the massive traffic pressure of a “ticket war”, I thrive where logic meets empathy. I believe that the best design is invisible—it is the seamless flow that guides a user effortlessly through a complicated process.
Career Journey at a Glance
Throughout my decade-long career, I have taken end-to-end design ownership to help tech companies scale and adapt across various industries:
TipTip (2021 – 2025)
Product Designer
Led end-to-end design from a zero-to-launch live streaming platform to a leading offline event ticketing platform, designing core high-traffic “ticket war” flows and advanced seat selection systems.
Privy (2018 – 2022)
UI/UX Designer
Focused on complex form flows, KYC processes, and digital signing experiences adopted by major banks and fintech companies.
Bountie (2020 – 2021)
Product Designer
Owned the end-to-end UX for an online esports tournament management system to maintain business engagement remotely during the pandemic.
RiTx (2018 – 2019)
Lead UI/UX Designer
Led the mobile app design from scratch to help farmers improve crop yield through IoT and machine learning actionable insights.
SoftwareSeni (2014 – 2016)
Lead Designer
Led end-to-end design from a zero-to-launch live streaming platform to a leading offline event ticketing
Tribun Jogja (2011 – 2014)
Product Designer
Led end-to-end design from a zero-to-launch live streaming platform to a leading offline event ticketing platform, designing core high-traffic “ticket war” flows and advanced seat selection systems.
Career Journey at a Glance
Throughout my decade-long career, I have taken end-to-end design ownership to help tech companies scale and adapt across various industries:
Awards
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R.G.S Awards
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2018
Design Awards
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2019
H.J.N Awards
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2020
R.G.S Awards
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2021
S.A.R Awards
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2022
A.W.C Awards
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2022
People Talk About Me
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Randy Reid
CEO, R & R
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Eugene Hart
CEO, M & O
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Michael Dening
CEO, O & S